A website redesign that keeps your rankings.
A redesign should move your metrics up, not your traffic down. We modernize your site for speed, accessibility, and conversion, and migrate it carefully so your search rankings and inbound links come with you.
Modernize the site without losing what works
A redesign is a migration, not just a new coat of paint
The biggest risk in a redesign isn't the design. It's launching a beautiful new site that quietly loses the rankings, traffic, and conversions the old one had. That happens when URLs change, redirects are missed, or content is dropped without a plan.
We treat a redesign as a careful migration. We benchmark the current site, protect its SEO equity, and rebuild on a modern, maintainable stack that's faster, more accessible, and easier to update. You get a site that looks current and performs better, without the traffic dip.
What you get
Everything a safe redesign needs
A modern rebuild, migrated carefully and measured against your old site.
A full audit and benchmark
We capture your current rankings, traffic, Core Web Vitals, and top pages first, so we can protect what works.
An SEO-safe migration plan
A complete URL map with 301 redirects for anything that changes, so rankings and inbound links carry over.
A modern, responsive design
A refreshed, on-brand interface built as a reusable design system, legible and usable down to 400px width.
A rebuild on a modern stack
Re-engineered with Next.js and React, typed and tested, on a headless CMS your team can actually manage.
Content migration and cleanup
We move your content, prune the dead weight, and restructure information architecture around real user intent.
Performance and accessibility fixes
Core Web Vitals tuned into the green and semantic, WCAG-minded markup, so the new site is fast and inclusive.
Conversion improvements
Clearer navigation, stronger calls to action, and layouts designed to turn more of your existing traffic into leads.
Launch with monitoring
A staged launch, redirect verification, and post-launch tracking of rankings and traffic, so nothing slips.
How we do it
From audit to a safe launch
A clear path that protects your SEO at every stage, with a baseline to measure against.
- 01
Audit & benchmark
We record current rankings, traffic, top pages, and Core Web Vitals so we have a baseline to protect and beat.
- 02
Strategy & IA
We decide what to keep, cut, and restructure, then plan the new information architecture and URL map.
- 03
Design
A modern, conversion-focused design system, reviewed with you before we rebuild a single page.
- 04
Rebuild & migrate
Type-safe engineering, content migration, and 301 redirects, all verified against the audit before launch.
- 05
Launch & monitor
A staged rollout, then we watch rankings and traffic closely and fix anything that moves the wrong way.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Headless CMS
Why it matters
A careful redesign compounds, a careless one costs
Your current site already earns rankings, links, and habitual visitors. A redesign that ignores that can wipe out years of SEO in a weekend, and recovering lost rankings is slow and expensive.
Done right, a redesign does the opposite. A faster, clearer, more accessible site converts more of your existing traffic and gives search engines more reasons to rank you. You keep the equity you've built and add performance on top of it.
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FAQ
Website redesign, answered
Thinking about a rebuild? Book a call and we'll review your current site.
Will a redesign hurt my SEO or rankings?
Not when it's done carefully. We benchmark your current rankings and traffic first, keep your URL structure where possible, and set up 301 redirects for anything that changes. A redesign done this way usually improves rankings, because the new site is faster and more accessible.
Will you migrate my existing content?
Yes. We migrate your content, clean up what's outdated, and restructure the information architecture around how people actually use the site. You decide what stays, what's rewritten, and what's retired.
Do I have to change my CMS?
Not necessarily. We can rebuild on a modern headless CMS for easier editing, or work with your current platform if it still fits your team. We recommend the option that reduces friction, and explain the trade-offs before you decide.
Is this a visual refresh or a full rebuild?
We do both, depending on what you need. Some sites need a design refresh on solid foundations; others need a full rebuild for speed, accessibility, and maintainability. The audit tells us which, and we scope accordingly.
How long does a website redesign take and what does it cost?
It depends on the size of the site, how much content moves, and how much is rebuilt versus refreshed. After the audit and a discovery call, we give you a clear timeline and estimate before work starts.
What happens after launch?
We verify every redirect, watch your rankings and traffic during the transition, and fix anything that moves the wrong way. We also offer ongoing maintenance to keep the new site fast and secure.
Let's build something worth shipping
Tell us what you're working on. Book a call to talk through it, or send a few details and we'll get back to you with next steps.