Notes on building and growing digital products.
Practical articles on web development, SaaS, AI, SEO, and marketing, written by the engineers and strategists who ship the work. No filler, just what we've learned doing it.
AI agents for business: what they automate and where to start
AI agents don't just answer questions, they take actions: looking things up, updating records, and completing multi-step tasks. Here's what they can automate and a low-risk way to start.
All posts
Web DevelopmentHeadless CMS vs WordPress: how to choose in 2026
There's no universal winner, only the right fit for who edits your content and how your site needs to scale. Here's a practical way to decide between the two.
8 min read
SEOTechnical SEO vs on-page SEO: where to start
They're not competitors. Technical SEO makes your pages crawlable and fast; on-page SEO makes them relevant. Here's what each covers and which to fix first.
7 min read
Software DevelopmentBuild vs buy: when custom software is worth it
Off-the-shelf is faster and cheaper to start; custom fits your workflow and scales on your terms. Here's a clear framework for deciding which one your problem actually calls for.
8 min read
SaaS DevelopmentHow much does it cost to build a SaaS MVP?
A focused SaaS MVP typically lands in a few clear bands depending on scope. Here's what drives the number, where budgets quietly balloon, and how to ship for less without cutting corners.
9 min read
Web DevelopmentCustom website vs template: which is right for your business?
A template gets you online fast and cheap; a custom build gives you performance, a distinct brand, and room to grow. Here's how to choose based on your goals, not the price tag alone.
8 min read
SEOLocal SEO for service businesses: a practical playbook
For a business that serves a city or region, local SEO is the highest-ROI channel there is. This playbook covers your Google Business Profile, reviews, local pages, and citations — in priority order.
10 min read
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