A commerce rebuild that loads in under a second and converts more.
We replatformed Loomcraft's dated, slow store to a headless commerce build: a sub-second storefront, a checkout people finish, and a CMS the marketing team runs without waiting on engineering.
- Client Loomcraft
- Industry DTC retail
- Timeline 16 weeks
- +27%
- Conversion rate after the rebuild
- 0.9s
- Largest Contentful Paint, down from 3.4s
- +34%
- Revenue from mobile
- −22%
- Bounce rate on landing pages
Project at a glance
- Client
- Loomcraft
- Industry
- E-commerce · DTC retail
- Engagement
- Replatform, design & build
- Timeline
- 16 weeks
- Platform
- Headless storefront (web + mobile)
- Team
- Design, frontend, backend
The challenge
A growing brand on a store that couldn't keep up
Loomcraft's catalog and audience had outgrown its legacy storefront. Speed, checkout, and the marketing team's dependence on engineering were quietly capping revenue.
The legacy store was slow, especially on mobile, where most traffic landed.
A clunky, multi-step checkout drove high cart abandonment.
Every merchandising or content change needed developer time.
The platform buckled under sale-event and holiday traffic spikes.
The solution
A headless rebuild, focused on speed and revenue
We rebuilt the storefront from the ground up on a headless stack, protecting SEO along the way, and shipped it in four stages.
- 01
Audit & replatform plan
We benchmarked the legacy store's speed and analytics, mapped every template and URL, and wrote a migration plan that would move the catalog without losing SEO equity.
- 02
Design system & storefront UX
We designed a fast, mobile-first storefront around the paths that drive revenue, then built a reusable component library so pages stay consistent and quick to ship.
- 03
Headless commerce build
We built a Next.js storefront on a headless commerce backend and CMS, wiring in search, checkout, and personalization as typed, tested, independently scalable pieces.
- 04
Migrate, optimize & launch
We migrated with 301 redirects and structured data to protect rankings, tuned Core Web Vitals, load-tested for peak, and launched with monitoring in place.
What we built
The features that turned visits into orders
Every capability removes friction from the path to purchase or gives the team back time they were spending on workarounds.
Sub-second headless storefront
A Next.js storefront served from the edge renders in under a second, so shoppers stay instead of bouncing while a slow page loads.
Streamlined checkout
A short, distraction-free checkout that works the same on any device, cutting the friction that was sending full carts to the abandoned pile.
Instant search & filtering
Typo-tolerant search and fast filters help shoppers find the right product in seconds, turning browsing into buying.
Headless CMS merchandising
Marketers build landing pages, launch campaigns, and reorder collections themselves, without waiting on an engineering ticket for every change.
Personalized recommendations
Related products and cart upsells surface the right item at the right moment, lifting average order value without feeling pushy.
Built for peak traffic
The storefront scales automatically for sale events and holiday spikes, staying fast when a campaign sends a rush of shoppers at once.
A closer look
Inside the storefront
A few of the core screens, from the homepage to a checkout people actually finish.
The results
Faster store, more orders, a freer team
Within a quarter of relaunch, the numbers moved and the marketing team stopped waiting on engineering to ship.
- +27%
- Conversion rate after the rebuild
- 0.9s
- Largest Contentful Paint, down from 3.4s
- +34%
- Revenue from mobile
- −22%
- Bounce rate on landing pages
- Search rankings held steady through the migration
- Marketers ship campaigns without a developer
- The store stays fast during sale-event traffic
- Checkout works smoothly on every device
“The new store is night and day. It loads instantly, conversion is up across the board, and my team finally launches campaigns on our own. Our best Black Friday ever ran on it without a hitch.”
- Next.js
- TypeScript
- React
- Tailwind CSS
- Shopify (headless)
- GraphQL
- Sanity CMS
- Algolia
- Stripe
- Vercel Edge
Let's build something worth shipping
Tell us what you're working on. Book a call to talk through it, or send a few details and we'll get back to you with next steps.