Know what to keep, cut, merge, or rewrite.
Years of publishing leave most sites with content they can't account for. We audit your whole library, score every page on real data, and hand you a prioritized plan, so you invest in what works and clear the dead weight holding it back.
Clarity before you create more
Most sites don't have a content problem, they have a clarity problem
After a few years of publishing, most teams have no clear picture of what they've got. Some pages drive real traffic, many do nothing, several compete with each other, and a few thin or outdated ones quietly weigh down the rest. Without that picture, the default is to keep publishing more, which just adds to the pile.
An audit replaces the fog with a map. We inventory every page, judge it on real performance and quality, and give each a clear verdict and a prioritized plan. You come away knowing exactly what to grow, fix, consolidate, or remove, usually a faster route to more traffic than writing anything new.
What you get
A decision-ready map of your content
Every page inventoried, assessed on real data, and given a clear verdict, distilled into a prioritized plan.
Full content inventory
Every page catalogued with its metrics, so you finally have one clear map of what you've published and how each piece performs.
Performance analysis
Traffic, rankings, engagement, and conversions per page, so decisions rest on how content actually performs, not gut feel.
Keep, cut, merge, or rewrite calls
A clear verdict for every page, so you know exactly what to grow, consolidate, update, or remove, with the reasoning behind each.
Cannibalization and duplication map
Pages competing for the same terms flagged, so you can consolidate and stop splitting ranking signals across your own content.
Content gap analysis
The topics and intents your competitors cover and you don't, so the plan fills the gaps that are costing you traffic.
Quality and E-E-A-T review
Thin, outdated, or off-brand pages identified, so weak content stops dragging down how search engines judge your whole site.
Prioritized action plan
Every recommendation scored by impact and effort, so your team knows precisely where to start and what comes next.
Findings walkthrough
A live walkthrough of the audit and plan, so the priorities are clear and your team leaves ready to act, not buried in a spreadsheet.
How we work
From inventory to a plan your team can run
A clear path from cataloguing every page to evidence-based verdicts, prioritized for action.
- 01
Inventory
We crawl and catalogue every page, so nothing is missed and the whole library is visible in one place before we judge it.
- 02
Collect data
We pull traffic, rankings, engagement, and conversion data per page, so the assessment is grounded in real performance.
- 03
Assess
We evaluate each page for performance, quality, intent, duplication, and gaps, so every verdict has evidence behind it.
- 04
Prioritize
We score the recommendations by impact and effort, so the plan starts where it recovers or creates the most value fastest.
- 05
Report and walk through
We deliver the findings and a ranked plan, then walk your team through it, so the audit turns into action, not a filed document.
- Google Search Console
- GA4
- Screaming Frog
- Semrush
- Ahrefs
- Google Sheets
- Looker Studio
Why it matters
You can't improve a library you can't see
Every content decision, what to write, what to fix, what to promote, is a guess until you can see the whole picture. Teams without an audit spread effort evenly across content of wildly different value, pour work into pages that will never rank, and leave near-winners untouched. The waste is invisible precisely because no one has the map.
An audit makes that waste visible and fixable. It focuses your effort on the pages that can actually move, clears the dead weight suppressing your site, and gives every future decision an evidence base. Because it sharpens everything you do with content afterward, an audit is usually the highest-leverage first step you can take.
Related services
Keep exploring
Content Services
The full category: strategy, writing, and optimization for every kind of content.
Learn moreContent Strategy
Turn the audit's findings into a forward plan of what to create and why.
Learn moreContent Optimization
Act on the rewrite-and-improve calls, raising pages to their full potential.
Learn moreContent Refresh
Update the decaying pages the audit flags, so they recover their rankings.
Learn more
FAQ
Content audits, answered
Not sure what your content is doing? Book a call and we'll scope an audit.
What is a content audit?
A content audit is a point-in-time assessment of everything you've published. We inventory every page, pull its performance data, and evaluate it for quality, search intent, duplication, and gaps, then give each page a clear verdict, keep, cut, merge, or rewrite, and a prioritized plan. The output is a decision-ready map of your content: what's working, what's dead weight, and exactly where to focus next.
How is an audit different from content strategy?
An audit looks backward and assesses what exists: the current state of your content and what to do with each piece. A strategy looks forward and plans what to create next. They connect directly, the audit's findings are the ideal input to a strategy, because you build a plan on evidence about your real library rather than assumptions. Many clients run an audit first, then move into strategy.
Why would we cut or merge content?
Because thin, outdated, or duplicated pages can drag down your whole site. Search engines assess quality across a domain, so a pile of weak pages can suppress your strong ones, and multiple pages targeting the same term split your ranking signals. Cutting dead weight and merging overlapping pages concentrates authority and often lifts the content you keep. Removing the right pages can raise traffic, not lower it.
Do you fix the content, or just assess it?
The audit is the assessment and the plan, the diagnosis. Acting on it, rewriting, optimizing, refreshing, or consolidating, is separate work we can do under those services, or your team can. Keeping the audit distinct from the fixes gives you an honest, prioritized picture you can act on with us or in-house, without being locked in. It also means the plan is objective rather than a list of things we're upselling.
How often should we audit our content?
A full audit once a year suits most sites, with lighter check-ins in between. Run one sooner if you've had a traffic drop, a site migration, years of publishing without review, or a change in strategy or ownership of the content. Larger sites that publish heavily benefit from auditing more often, since dead weight and cannibalization accumulate faster the more you produce.
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